![]() ![]() ![]() ‘Qualitative research’ is an umbrella term that refers to various research methodologies including ethnography, phenomenology, action research, discourse analysis and grounded theory that use textual and/or visual rather than numerical data to explore meaning and perspectives of phenomena. It is for these reasons that the MRC strongly recommends including qualitative evaluations when developing and evaluating complex interventions. 5 Equally, it offers additional insight into quantitative studies, explaining contextual factors surrounding a successful intervention or why an intervention might have ‘failed’ or ‘succeeded’ where effect sizes cannot. As we have argued previously 1, qualitative research has an important place within evidence-based healthcare, contributing to among other things policy on patient safety, 2 prescribing, 3 4 and understanding chronic illness. Qualitative evidence allows researchers to analyse human experience and provides useful exploratory insights into experiential matters and meaning, often explaining the ‘how’ and ‘why’. ![]()
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